This campaign abandons the notion that a banner execution must end with the banner.
Here, one banner only leads to another, which happens to be on another website. The user is eventually taken on a journey that spans through the Internet. Each time experiencing banners that use the layout of the site for full effect.
How it works:
1. The user sees a static Motorola RAZR2 banner ? or so it seems.
2. This banner is soon ?destroyed? by a character somewhere else on the page.
3. The user is prompted to see more of the action.
4. The user is brought to another website, where the fighting continues.
The series of banners extend the fight that first started in the TV spot, using the Internet as terrain to heighten the drama and increase the longevity of the Kung Fu fight sequence.
