Levi’s 501^® Reborn Site

To communicate the rebirth of the original jeans, we featured an adult crouched in a fetal position wearing a pair of Levi’s 501^®. The entire site is built around this image.

The site further allows viewers to reinterpret all things old. Remix Session lets viewers re-cut original classic tracks while an in-store stylist allows Levi’s customers to reinvent themselves.

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