Levi's® Lady Style Spring/Summer '08 - The brief: To launch the Levi’s® Lady Style® 2008 Spring/Summer collection The objective: To announce the arrival of the new 2008 collection and to demonstrate that Levi’s® Lady Style is all about revealing a woman’s shape and confidence. The idea: When it comes to fashion, nothing matters more than cut and proportion. That’s what Levi’s® Lady’s Style is all about. The simple triangle is used as an iconic metaphor to represent two of the season’s hottest shapes. www.cuttorevealyou.com/ Download video here